The Impact of Mass Media Influence on Politics Essay
2941 Words12 Pages
The Impact of Mass Media Influence on Politics
What impact do the mass media have on modern government and politics?
The mass media is now a global phenomenon and has revolutionized the way individuals communicate with each other and receive information. In this essay I will examine the three forms of mass media - newspaper, radio and television - and the way they have evolved. I will explain the three main theories relating to the impact of mass media on the public. I will then discuss how media has altered the emphasis of government at election time and on a day-to-day basis. The term 'mass media' embraces all kinds of information sources, such as books, pamphlets, mail circulars and films. The three principle sources of…show more content…
Hitler was the first politician to exploit the potential of radio. In the United States and Great Britain, Roosevelt and Baldwin introduced the medium in a more gentle fashion. Radio was the much-used medium during the war with things such as Churchill's speeches. Television begun to make an appearance during the war, used to show films reinforcing patriotism and resistance. After the war, television took over as the main medium. Nixon’s' 'Checkers speech' in 1952 is seen as the beginning of the television revolution. Ironically, television was Nixon’s downfall in 1960 in the first televised debate; it showed that appearance on television is as important as the message. There are three broad arguments concerning the effects of the mass media on the public and therefore government and politics - opinion forming, opinion reinforcing, and no effects. The opinion forming argument believes that the media shape opinions held by the viewer, since the media chooses the agenda, it also shapes what issues are thought about. This view depicts the viewer as having no or few opinions before media exposure and then accepts the arguments and opinions put forward. The opinion reinforcing argument believes that the viewer will be more likely to accept opinions similar to their own, than to change their opinion as a result of the exposure to the media. "Persuasive communication functions far more frequently as an agent of reinforcement than as
I'm just beginning to learn english as it is my second language. I wrote the essay with all I could untill the end without help and ideas from others. Also, I didn't have time to re-correct as it is urgent. Hope you can help my poor english. I'm looking forward to do Bachelor of IT, majoring in Information Technology management.
Question: The mass media, including television, radio and newspapers, have great influence in shaping people's ideas. To what extent do you agree or disagree with the statement? Give reasons for your answer
The mass media keeps people updated about news, events and advertisements irrespective of geographical and time barriers. However, it has both positive and negative impacts on people's ideas but I will be arguing only on the negative side and basically talk about culture and laziness.
The first point to know about the mass media as for instance watching TV, affects peoples cultures and any sort of way of living that they might practice and adopt another way that is different to their nature. Watching foreign news that involves rare fashion or styles especially by teenagers may influence their thinking and might do it because they think its cooler. Australian youngsters as for example, adopt styles from the United States such as costumes and the way they communicate through accent and slangs.
The second factor is when a person gets addicted to watching TV and leaves domestic tasks that they should have been done first. Although, reading newspapers and hearing to radio have influence as well as people stick eyes on newspapers for a long period of time and hear interesting news on radio. This might lead to laziness and could also lack the time a person should have had for home and other necessary things to do for living.
All of the above factors of mass media are possible and I'm sure it's currently happening. It is not a worry that this would be the problem and fear to our concentration and daily life since we have our own intellectual ability to manage our time and think of what is right to do. Therefore, I strongly believe that the mass media in negativity has impacts and influences on people's ideas.